More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.

One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.

This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing.

Tell A Friend Script

One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.

The basic concept of  a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust.

Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.

With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another tell a friend script.

Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.

Tell A Friend Script Availability

A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.

In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.

With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.

It is imperative that you have patience in using a tell a friend script. If your chosen media doesn’t get the mileage that is expected of it, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site increasing your traffic flow.

That work was later used as the foundation for the development of a global hypertext system – popularly known as the Internet or the World Wide Web.

The WWW was developed to increase the ease with which people could exchange information. This became a reality with the introduction of the first WYSWIG (What You See Is What You Get) hypertext web browser which was written by Tim Berners-Lee.

The advantage of the WWW over previous systems was the lack of a need for a centralized server. In short, this meant that it was just as easy to retrieve, as well as link to, a document that was down the hall as across the world.

This was a huge breakthrough in computing science.

The Web and the first web server were released to the hypertext communities in mid 1991, after being released within CERN in late 1990. In order to achieve a coherent standard for the WWW, specifications for URLs, HTML and HTTP were published.

The universality forced by these specifications, the non-dependence on a central server and decision by Berners-Lee not to profit from the WWW led to a high level of adoption of the technology between 1991-94. A ten fold increase in annual traffic was recorded on the first Web server during this period.

With the advent of the Web, a number of spin-off technologies have emerged. A vast array of server side, client side and database languages have been created to fulfill needs of businesses and individuals.

There are two types of programming languages used on the WWW: client-side and server-side.

A client-side language is executed in the users’ browser and is not dependent upon the Web server. Client-side programming is done almost exclusively with JavaScript.

A server-side language executes on the Web server. In recent years server-side programming has become more popular than client-side programming because it is independent of the type of browser that the surfer is using. Programmers refer to this as being ‘cross-platform’. Perl, PHP, ASP and JSP are popular client-side programming languages.

Databases have been developed to allow for ‘dynamic’ websites.

Dynamic websites allow for a high level of personalization when retrieving information.

Whenever you type in values in a form on a web page – whether those values are for a user id and password, the characteristics of your ideal partner or an author’s name – it’s a ‘dynamic’ web site. That is just a way of saying that there is a database being used to run the website.

Popular databases used include MySQL, PostgreSQL, Microsoft SQL Server and Oracle.

An area of the WWW that Berners-Lee has direct involvement is in his role as the Director of the World Wide Web Consortium (WC3) which has existed since 1994.

The aim of the WC3 is to achieve coherent standards between all companies using web technologies such as HTML, CSS and XML. Prior to the creation of the standards detailed by the WC3, companies used different standards, which led to potential incompatibilities. The WC3 remedied this by creating an open forum – allowing companies to agree on core standards for WWW technologies.

The future of Berners-Lee’s influence on modern computing is in the context of the Semantic Web. ‘Semantic’ means ‘meaning’.

A semantic web is one where elements that appear in a document hold some meaning that can be automatically processed by a machine in some form of data gathering. Currently, documents on the WWW written in HTML hold no meaning ­ they’re presentation based.

Tim Berners-Lee laid the conceptual foundation for the World Wide Web. It was his initial idea to create a way where information could be freely and easily exchanged. The standards associated with it and the lack of reliance upon a central server, gave the Web a cross platform advantage and independence, which led to its meteoric rise in popularity.

In turn, its popularity spawned and popularized many different programming languages, databases, markup standards, servers – as well as – viruses and worms.

However, while Tim Berners-Lee is the ‘father’ of the Internet, its development over the years is a result of the efforts of an extraordinary number of individuals. There is little question that 500 or 1,000 years from now, historians will look at the invention of the Internet as one of those rare, seminal historical events – much like Gutenberg’s printing press.

A long tailed keyword is fundamentally an extension of a generic, core and eminent volume keyword or phrase. Normally, it includes the substitution and combining of the keywords and other relevant phrases. However, the specialty of these keywords are that they’re not important when applied on an individual basis. But, when they’re taken as a whole, they construct important phrases or description to drive pertinent traffic to the web site.

Ideally, a long tail keyword can’t surpass the benefits of the brand name if it is already well set up. However, it’s still a question how these words and phrases can step-up the traffic. Technically, the long tail refers to a statistical distribution where the eminent pitch population is accompanied by the low pitch population that sooner or later tails off.

Thusly the keywords can be sorted out in two full categories — short keywords and long tail keywords. They’re a.k.a. broad and narrow keywords respectively. In the beginning, the named long tail was invented by Chris Anderson and it’s pointed at the more noncompetitive niche marketplace, the long tail keyword can be explicit as a small business sector web design, whilst the short tail keyword can be ‘web design’.

As the cases show, the word “web design” is really competitive and there will be 1000′s of sites that deal with this keyword, even so, the phrase ‘small-scale business web design’ will have less competitions. Nevertheless, the last phrase is more particular and consequently, it will have to a lesser extent less popularity. However for masses looking for particular searches this will be a related keyword, thus it will force back normal traffic to the web site.

Now, the call  would be where you’d apply long tailed keywords in the web site. The conclusion is seen here — you have to a lesser extent less competition when you’re administering with the long tailed keywords and as a result, you have the benefit of attaining the first base spot in the search result of Google, so the is elementary here, the further you apply the long tail keywords, the easier it will become  for you to acquire traffic. After all, it’s more easily to grade higher with these keywords.

Some other good things with the long tail keywords is that the visitors  driven to your site will probably remain your customer in the future, also, it is quite plausible that they will click on adverts, thus increasing your profits. This is because the traffic of the long tail keywords are fairly fussy and they’re looking for a more specific product. Statistically, the common keyword brings in $5 for every a thousand impression while, the long tail keywords can pull in $100 for the same number of impressions. So naturally, they’re very effective and worth being utilized in your web site.

At present, if you’re concerned about utilizing the long tailed keywords, it’s important that you do a lot of research in this respect. There are search engine optimization research tools around like the WordTracker that can be really valuable here. Keep in your mind that some short and long tailed keywords require to be utilized correctly in order to acquire optimal web traffic.

If you want people to find your website via search engines, such as google, yahoo, and msm, your keywords and phrases will determine how well your site does, being on page 10 of a search engine, will not give you the results that you seek and not make you into a internet millionaire.

A very important factor is your domain name. It should be easy to pronounce and easy to spell and also , if possible, say what your website is all about. No numbers or numeric characters are best for the optimum results.

Keyword density is the number of times your keywords appear on each page. Try and keep your keywords to the top of the page and in every other paragraph. Having a high keyword density may result in your site being banned, as it could be considered spamming.

Do not misuse search engine optimization by using mirror sites, invisible text, doorway pages. These forms of seo may give you a quick fix in gaining links, but in the long run it will lead to your site being seen by search engines as detrimental to your ranking.

A new title for each page is a good idea. It attracts visitors and if constructed properly, contains two or three keywords, and it is the first thing people see. Spend a bit of time and think about how you construct each page and how you use keywords.

Website design needs to be suitable for your product or message. Take your time and find the right one, either a template or constructed by a professional, depending on your budget.

Link the pages of your website through a navigation menu, showing all the important pages of your website. This is important, so the search engine spiders can reach all your pages, not just your home page.

Gaining links to your site is very important. The more good links the better, especially ones with a high page rank, six high ranking sites will get you a higher ranking than 100 pr 0 links. The more incoming and the fewer outgoing links the better. Using a paid service to gain links can lead to disaster, as far as search engines are concerned. It will take time , but in the long term it will prove beneficial, by submitting your site manually. Submitting your site to directories will work.

On a brighter note, there have been sales of $4 million at the T.R.A.F.F.I.C. conference in New York  ( a auction of domain names ) and another million in after sales associated with the conference, but in general sales seem to be down, with only a dozen five figure sales at the end of September and the first week of October. The top ten for this period were all .com domains. The highest price paid was for bluecollar.com selling for $28,750.

Maybe the sales at the conference affected the market, but I think sales in general are down, but we will have to wait and see.