30 Simple Ways to Build Trust in Your Website Visitors
Let me start this article by asking a simple question to you. If you give contract to build your home, to whom you will give? Someone new or someone who is trusted by your close friend or relative? Of course the answer is – someone trustworthy person/company –by you directly or by someone in whom you trust (your friends/relatives). As you know that “Trust” is really important in life and that’s what exactly I want to mention here to bring success in your website.
It is absolutely necessary that your website must create the environment of trust otherwise, most of your efforts will be wasted. Have you ever thought – how to create the environment of trust for a website? Don’t be panic, its very easy to build trust for your online visitors.
If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.
As you already know that – you don’t get a second chance to make a first impression. Building trust for your online visitors cannot be achieved by just a single action. Trust is achieved by many little actions you do throughout your website and when its taken together, give users a sense of stability, honesty and legitimacy for your business and services you provide.
If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.
Another good or bad news is that only few website owners focus on building trust in the minds of their visitors. So, if you do it well, it can become a real and sustainable competitive advantage for your business and you can keep your competitors away.
Here are 40 simple actions you can take to get started.
1. Your website design is the first impression. Make sure it is professional and relevant to the subject matter.
2. Navigation must be intuitive. If visitors can’t find what they are looking for easily, they will question your competence in providing what they want.
3. Make the website personal by giving it its own tone and voice. People buy people.
4. Follow the HEART rule of creating online content. (Reminder: HEART stands for Honest, Exclusive, Accurate, Relevant and Timely.)
5. Use language that is appropriate to the audience. It will build empathy.
6. Regularly add new content to your site. It shows that the business is alive and kicking.
7. Review all links. Doubts will quickly form in your visitors’ minds if links don’t work or, worse still, take them to error pages.
8. Good grammar and spelling matter. Errors give the impression of sloppiness and carelessness.
9. Don’t make outrageous and unbelievable claims, like “Read this blog and you’ll be a millionaire by the end of the week.” People are used to scams, get-rich-quick schemes and rip-offs.
10. Publish REAL testimonials and third-party endorsements. Try to always use real names and link to websites where possible. Some sites show images of letters sent by happy customers.
If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.
11. Publish case studies about customers you have helped, who use your product, etc.
12. Don’t put down, curse or insult competitors. It’s unprofessional. It is better to offer an objective comparison of competitive services or products.
13. Focus on building your long-term reputation, not on making quick sales.
14. Write articles for humans, not search engines.
15. Make your ‘About Us’ page personal and comprehensive. It plays an important part in making visitors feel comfortable that real people are behind the site.
16. Publish your photo or the photos of the key people involved with the site. Again, this reinforces the fact that there are real people behind the screenshots.
17. Clearly identify who is behind the site. Nothing creates more suspicion than a site that tries to hide the identity of its publishers.
18. On the ‘Contact Us’ page, provide an email form, telephone number, fax and address of the company. In Europe, it is a legal requirement for sites taking funds, but even sites driven by advertising will benefit from openness.
19. Provide a telephone number that people can call and talk to a person.
20. Provide Web addresses linked to the website domain, not addresses from free webmail services such as Hotmail and Gmail.
If you want to know how your site ranks (in terms of building trust online), then visit: http://www.infotrex.com/siterank and know by yourself, where your site is ranking.
21. Think carefully about reciprocal links. If your site is about organic food and you have links to Party Poker, people are going to question your integrity.
22. Think carefully about the adverts you display on your site. Ensure that they are relevant to your subject and audience.
23. Write and publish your privacy policy. Be clear about what you will and will not do with any personal data you collect. State that you adhere to all data protection laws. Make it easy to read and don’t use legal gobbledygook.
24. Write and publish a security policy. State what measures you take to ensure that all transactions are secure as well as how well you handle customers data.
25. Ensure that you have a security and privacy policy which is linked from the footer on every page. Make the link more prominent on all the order pages.
26. Clearly publish your guarantee. I would recommend making it a 100% money-back guarantee if possible.
27. Clearly state your refund and returns policy.
28. If you use PayPal, put the PayPal logo on your site. If you have a merchant services account with a major bank like Citibank or HSBC, put its logo on your site.
29. Use Google search on your site for two reasons. First, it is a great search solution which will help your visitors find what they are looking for. Second, having the Google name on your site instills trust.
30 If there are well-known industry associations for your subject, join up and put their logos on your site.
Posted 1 week, 3 days ago. Add a comment
10 Ways To Make Sure Your Image’s Bright Red Is Bright And Red
Graphic designers, photographers, publishers and computer users at large: they all rely on their digital equipment being capable of rendering colours right. But the sad truth is your colours will differ depending on the output device. A monitor’s red is not the same as an inkjet printer’s red. Besides, what is “red”?
Here are 10 things you can do to make sure red is red, no matter which device has to render it.
1. Buy a good monitor. OK, this is an open door, but by “go…
Graphic designers, photographers, publishers and computer users at large: they all rely on their digital equipment being capable of rendering colours right. But the sad truth is your colours will differ depending on the output device. A monitor’s red is not the same as an inkjet printer’s red. Besides, what is “red”?
Here are 10 things you can do to make sure red is red, no matter which device has to render it.
1. Buy a good monitor. OK, this is an open door, but by “good” i mean a monitor that you can calibrate. That rules out all the office monitors, the Apple Cinemas and leaves you with LaCie 300 range and Eizo ColorEdge products.
2. Buy a good calibration and profiling application. Even if you can’t afford an Eizo ColorEdge, buy Color Solutions’ basICColor Display. This software comes with a high-quality GretagMacbeth Display 2 colorimeter (called the “Squid 2″ by Color Solutions), and has a feature called “software calibration”. The latter calibrates any monitor by storing the calibration data (the Tone Response Curve) in the video card’s lookup tables. The only requirement: your video card should support it. ATI’s Radeon range supports this.
3. Calibrate and create a colour profile for your monitor once a month. Calibration is different from profiling. Calibration means the colour lookup tables in the monitor are put into a known state, while a profile merely describes the monitor’s perception of colours. With calibration you tell the monitor that it must render “pure red” by setting its colour channels in a certain manner. The profile you create will tell your image editing software, or graphic design application that pure red for this monitor means a specific mixture of its colour channels.
4. Buy an inkjet printer which has non-clogging printheads. Ideally, printheads should never clog. If they do, you can rest assured your colours will come out awful. If they don’t, you can still have bad colours, but now at least you can something about it. Good printers are a bit more expensive than the bottom-price inkjet printers you can buy these days. Think of paying something like 200 USD at a minimum. For top-notch printers like the HP Photosmart Pro B9180, expect to pay 700 USD.
5. Drive your inkjet through a Raster Image Processor. Many high-end printers support a RIP, but not all RIPs are created equal. EFI makes good RIPs, as do the vendors that develop more expensive RIPs for large format printers. EFI has a decent RIP, with support for ink limiting, black start setting, etc, for a very decent price. It’s the EFI Designer Edition.
6. Profile your printer and use that profile with your RIP to get accurate colours, and save money on ink consumption. Through the profile settings, you can actually determine how much ink gets sprayed onto the page. For some paper types, you can save a lot of money by setting ink limiting optimally for your printer.
7. Use established equipment such as X-Rite/GretagMacbeth or Barbieri to generate your CMYK printer profile. You should create a profile for every paper not supported by your printer manufacturer. If you must use your printer in RGB mode, you can do with less expensive profiling systems. The best way to ensure a good quality profile is made when you don’t have the budget to buy a system that costs a few thousand dollars, is to appeal to a remote service such as Thinck.com’s.
8. Use an image editing application such as Photoshop, which has a “softproof” feature. To softproof means that you’ll be able to visually determine an image’s colours on-screen with enough accuracy to be confident the colours will match the printed output. Softproofing is never one-on-one, but can come very close, and is another way of saving money by saving on both wasted paper and ink.
8. When editing your image, set the grey balance first. Select a neutral grey area in your image (if you took a photo, you’ll remember what was grey, and if you don’t, there are almost always objects that must be grey) and set this area as your neutral grey tone. In Photoshop or Photoshop Elements, you do this by selecting the Levels or Curves tool, selecting the grey eyedropper in the dialogue window, and clicking with this tool in the neutral area of your image.
9. If your image has a warm tone to it, e.g. because it was shot at dusk or with tungsten light and no flash, you can neutralize colour casts somewhat by choosing an area that is not exactly neutral but more towards the warm tone of the image. As long as the area is greyish by nature, the image will adjust accordingly.
10. Be careful with setting Saturation levels too high. If you boost saturation, you’re also bossting colour inaccuracies. You can boost the saturation of your image when you’re sure it is colour-accurate.
These and many more tips, tricks, and tutorials, but also product reviews and in-depth technology and methodology background information is available on IT-Enquirer.com. IT-Enquirer is an online magazine aimed at creative professionals. It contains articles for beginners all the way up to experts in the field.
Posted 1 week, 4 days ago. Add a comment
Two Approaches To Data Recovery After Formatting
The first thing you need to do after a system crash has forced you to reformat your hard drive is to test your PC to make sure whatever caused the crash is still not around to destabilize your system. Once you know your PC is stable, you can begin the process of data recovery after formatting.
Do-It-Yourself Data Recovery After Formatting
The first thing you need to do after a system crash has forced you to reformat your hard drive is to test your PC to make sure whatever caused the crash is still not around to destabilize your system. Once you know your PC is stable, you can begin the process of data recovery after formatting.
Do-It-Yourself Data Recovery After Formatting
The easiest way to get proof of your system’s stability is to upload some non-critical files, so that if they become corrupted you will not have lost anything. Try opening and closing the files, and as long as you do not get a message saying they have been corrupted, you can be fairly certain that your system is functioning normally and storing ant retrieving your data properly. You can move now move on to the data recovery after formatting process.
During the data recovery after formatting process you’ll upload all your recovered data, and for some systems this can take a considerable amount of time. You’ll need to monitor the data recovery after formatting process in case your system flashes messages with question or pinpointing errors on specific files. You’ll need to make a record of every file mentioned in a message, and when the data recovery after formatting upload is complete, do individual checks on each of them. Often an error in one file can compromise the performance of an entire program.
When your data has been completely uploaded, you can go through the key files in each of your programs one at a time, and open them to see if all their data is intact. In some cases, you may have to delete and reinstall some of your software. For more indo see http://www.pcdatarecoveryhelp.com/Data_Recovery_After_Formatting/ on Data Recovery After Formatting.
Software For Data Recovery After Formatting
Another approach to data recovery after formatting is to purchase Windows data recovery software. The data recovery after formatting software can give you step-by step guidance in retrieving data lost sue to formatting, deletion, or partition damage as long as your hard drive has not been physically damaged.
Formatting your hard drive will change your data partitions, and data recovery after formatting software can retrieve data from the previous partitions or even from corrupted sectors. It is designed to support data recovery after formatting for both older file allocation table (FAT) and new technology file systems (NTFS). That covers all Windows operating systems as far back as Windows 98.
Data recovery after formatting can be both challenging and time-consuming. But being able to restore all you key files, either through your own efforts of with the help of user-friendly software, can save you a tremendous amount when compared to the fees of a data recovery specialist.
Posted 1 week, 5 days ago. Add a comment
