The Search Engine

Google, the world’s largest search engine, is the company that dictates if your website lives or dies. Virtually if you are not on the first page of google, forget it. Most small businesses do not know how to make the most of search engine marketing ( sem ) and search engine optimization ( seo ).

SEM, that which determines the ranking of your advertisement, is very complex and you need to know how it works. Most times, it is best to leave this to the professionals. Ranking on a google sponsored page, ie the ads you see on the right hand side of the page, are determined partly by amount you are willing to bid and pay per customer click ( ppc ) . This is also determined by the prominence of relevent keywords.

PPC, pay per click is a type of paid advertising search engines offer, is a system where you bid on keywords. The highest bid gets top ranking.

SEO, search engine optimization, is about how search engines work and what people search for. 85% to 95% of websites are found through a search engine. There are two types of search engines. The first is natural or organic and the second is pay per click ( ppc ) , this can become very expensive, but it is the way to improve your ranking and traffic quickly.

Tags: optimization, ppc, ranking, seo